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The greatest investment is
that of the mind. Learn. Conquer.

Traction, Traction, Traction

December 14, 2021

Nothing forgives like growth does. An e-commerce startup was looking for Series A funding. Investors told them to improve their CAC and come back. When they did, the investor felt that the churn was too much. The perplexed founder wisely decided to focus on growth and ran a series of successful growth hacks that took the business to 5x […]

When To Walk Away From A Sale

November 30, 2021

When it comes to enterprise products, knowing when to walk away from a sale is as important as is to know when to pursue one.    This is tough because every sale looks valuable.  But sometimes you are actually better off without the sale.  Unreasonable demands, changing goalposts  If the prospect makes unreasonable demands or keeps changing requirements throughout the deal […]

Ten Attitudes For A Growth Mindset

November 16, 2021

Here are ten attitudes that you must be burnt into your startup’s personality to have a growth mindset.  One of the founders must be ‘sales obsessed’.  Not just interested, eager, energetic, but ‘obsessed’.   This will ensure that your startup is always on the lookout for growth opportunities.  Your value proposition must be clear and tangible.  It must matter to the customer. This needs to be kept in mind from the very […]

Making Your First Salesperson Successful

November 2, 2021

In the context of enterprise sale, making the transition to hiring a salesperson is one of the most critical steps in scaling up your startup.  This post follows up after the previous one.  If you haven’t read it, you can get it here.  Let’s assume you have recruited a senior salesperson with familiarity with subject matter […]

Making The Transition To Sales Hires

October 19, 2021

For B2B startups there comes a time when the founder can no longer manage the sales process himself and needs to hire salespersons to keep up. This is an important transition and you must succeed at this. But it is hard to do and failure is more common than success. There are such a wide […]